“cereal used to be the only breakfast option,” andrew shripka, kellogg’s associate director of brand marketing, told business insider “there’s a lot more to choose from than there ever used to be” so, kellogg is taking the “if you can’t beat them, join them” approach to the ever-expanding breakfast market.
Global breakfast cereals market at the cagr of 5% by breakfast cereals are food product prepared from processed grains, breakfast cereals consumed with milk, yogurt, fruit or nuts and are associated with functional health benefits, fortified with vitamins and minerals 44 challenges 5 market trends 51 trends in supply/production 52.
Kellogg’s faces marketing challenges as consumer preferences for breakfast foods evolve much of this is due to loss of cereal sales: 1 thought on “kellogg’s faces marketing challenges as consumer preferences for breakfast foods evolve” dcampbe4 said.
Other challenges include the price of cereal products, with 72 percent of respondents agreeing that price is important when choosing breakfast cereals only one third of consumers agreed that cereal is reasonably priced.
This report is sculptured on kellogg's the market leader of cereal and breakfast industry of uk this report consists of detail company analysis using swot analysis, pestel analysis and using marketing 4 p's and porter five forces to highlight the industry.
Breakfast cereal market in the us - market research report 2015-2019: published: october 14, 2015: content info: 53 pages: description about breakfast cereals market challenge existence of various alternatives for a full, detailed list, view our report market trend product innovations.