Marketing mix in this research included price, store image, distribution intensity, advertising and sales promotion which influenced brand equity by impact on dimensions of brand equity, ie perceived quality, brand loyalty, awareness, and brand associations. In consumable markets, brands are the main points of differentiation between the competitive presentations, thus, they are crucial for the success of the companies the purpose of this study was to analyze the impact of marketing mix elements on brand loyalty. Marketing mix towards brand equity instead of brand loyalty it is the intention of the researcher to identify the effects of marketing mix on brand loyalty in the malaysian hypermarkets sector. Assessing the impact of marketing mix on brand equity hamid taboli1, neda pariz2, masoud vafada3 1associate professor, department of public administration, payamenour university, kerman branch, iran, 2,3phd student of public administration, department of management, kerman branch, islamic azad university, kerman, iran as key performance parameters.
We investigated the nonlinear impact of the marketing mix on the volume of sales, volume of consumers and level of purchasing by each consumer, through a longitudinal study with panel data of brands and consumers simultaneously. That perceived quality, brand loyalty and associations impact directly on insurance firm brand equity and brand awareness is not directly effective on brand equity  azadi  examined impact of marketing mix on customer’s priority in terms of selecting an insurance firm. Marketing mix leads to weaker the brand loyalty both of the hypotheses were tested two different categories of four products (toothpaste, milk powder, television, motor cycle.
“the effect of marketing mix and customer perception on brand loyalty” wwwiosrjournalsorg 2 | p a g e revealed the changes in strategies adopted by customers in purchasing decision while customer loyalty still. The impact of a marketing mix print reference this published: 23rd march, the brand name of a service can also influence the perception of a service the characteristics of a successful brand name are distinctiveness, relevance, memorability and flexibility jobber 2010:841 the franchises are recognising this and the price is. View essay - nonlinear impact of the marketing mix on brand sales performance from marketing 101 at business management & finance high school v12, n5 vitria-es, set-out 2015 p 57 - 77 issn.
The results show that marketing mix impact on customer priority of insurance firm and the selection of an insurance firm by customer are more affected by factors including duration, human force, service, price, process, place, physical evidence, promotion and training, respectively. To measure brand reputation and impact of marketing mix as well, it is necessary to know the elements of marketing mix the elements of the marketing mix product, price, place and promotion are the base for the empirical part of researcher’s study.
Impacts of marketing mix and customer perception on brand loyalty 621 tariff transparency, promotional offers and personal selling mantra are significantly. The impact of marketing mix on consumers’ buying behaviour abstract in the current commercial world, every organization gives high priority to satisfy their.
Research showed that there is a significant impact of the instruments that form the marketing mix (specifically, product/service, pricing, promotion, and placing/distribution) on customer loyalty another study examined the elements of marketing mix in relation to brand loyalty in the drug.
It on this note that this research work wishes to investigate the impact of marketing mix elements on nigerian breweries‟ consumer royalty 20 litreature review kotler & armstrong,( 2006) defined marketing mix as 4p‟s namely the product, price, promotion such brands, and is a function of psychological processes dick and basu (1994.